Tony Morgan,: Visual Merchandising: Windows and in-Store Displays for Retail

Visual Merchandising: Windows and in-Store Displays for Retail


Description

With a great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchanddising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

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Author: Tony Morgan,
Number of Pages: 224 pages
Published Date: 16 Feb 2016
Publisher: Laurence King Publishing
Publication Country: London, United Kingdom
Language: English
ISBN: 9781780676876
Download Link: Click Here
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